Professor of Marketing and Director of the Advanced Marketing Research Center at the British University.

Prof. Wael Kortam is a leading marketing scholar and Director of the Advanced Marketing Research Centre at the British University in Egypt. He has held senior academic roles at top Egyptian universities and developed international programs with Georgia State University and FIFA. A Fulbright Scholar and PhD holder from the University of Nottingham, he is widely published and a two-time Emerald Award winner. He serves on national and corporate boards, and is an international consultant and visiting professor in Rwanda until 2026.